Course curriculum

  • 1

    Welcome to Trendy Hospitality's Social Media Marketing Bootcamp - Facebook & Instagram Course

  • 2

    INTRODUCTION

  • 3

    Unit 1: Social Media Fundamentals for Vacation Rental Businesses

    • Video: The 3 Most Important Reasons to have Social Media Accounts for Your Vacation Rental Business
    • Make Social Media a Game-Changer for Your Vacation Rental Business
    • Video: Why do I Need Social Media Business Accounts Instead of Personal Accounts?
    • Quiz: Social Media Overview
  • 4

    Unit 2 - Facebook Business Pages

    • Video: Setting Up a Vacation Rental Facebook Business Page
    • Selecting & Setting Up a Vacation Rental Facebook Cover Photo and Profile Photo
    • Video: How to use your Vacation Rental Facebook Business Page "About" Section to get more bookings
    • Facebook Posts & Stories for Vacation Rentals
    • Facebook Groups for Vacation Rental Marketing
    • Recent Changes that Affect your Marketing Ability on Facebook
    • Quiz: Facebook Business Pages
  • 5

    Unit 3 - Instagram Business Accounts

    • Setting Up a Vacation Rental Instagram Business Account
    • How to Make Your Vacation Rental's Instagram Bio Stand Out
    • Using Instagram Stories & Highlights to get More Bookings
    • Recent Changes that Affect Your Marketing Ability on Instagram
    • Quiz: Instagram Business Accounts
  • 6

    Unit 4 - Social Media Content & Strategies

    • Identifying Your Ideal Vacation Rental Guest to provide a Better Guest Experience
    • Destination Marketing for Vacation Rentals
    • Using Hashtags & Emojis to Increase Social Media Reach and Engagement
    • Video: Social Media Content Planning for Vacation Rentals
    • Quiz: Social Media Content & Strategies
  • 7

    Unit 5 - Social Media Tips & Tricks

    • Facebook & Instagram Ads and Boosted Posts
    • Video: Save Time with Facebook Scheduled Posts
    • Video: Facebook Pinned Posts
    • Using Facebook's "Notes" Feature in Vacation Rental Marketing
    • Using Apps to Improve Your Social Media Marketing
    • How to Use Facebook & Instagram Analytics to Improve Your Marketing Strategy
    • Video: Analytics & Insights on a Mobile Device
    • Quiz: Social Media Tips & Tricks
  • 8

    More Vacation Rental Business Resources

    • Video: Learn With Me
    • Learn With Me
    • Video: Work With Me
    • Work With Me
    • Additional Vacation Rental Tools & Resources
    • Course Survey - Your honest feedback is important to me ~ ...Connie
    • Certificate of Completion
  • 9

    BONUS CONTENT

    • BONUS (Option 1) 30 Minute Personal Consultation
    • BONUS (Option 2) - Facebook or Instagram Business Page Review